Serbia has always straddled East and West, not only in a geographical sense, but also politically and culturally. At first, Serbia found itself between the Byzantine and Roman empires, then it became a frontier between the Ottoman Empire and the Christian West. This centuries-long position in the path of conquering armies from both sides has led to constant migrations and the mixing of populations. The result is a multiethnic, multicultural and multiconfessional society in Serbia.

And even during communism the inhabitants of this region were somewhere between the Warsaw Pact and NATO. In contrast to other post-communist countries in the region, the people of Serbia have a more comprehensive education, a more contemporary approach to life, better knowledge of foreign languages and more readily accept new technologies and behaviours.